Master of Marketing

Course Details

Develop the expertise to work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University. Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector. Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations. Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making. By the time you graduate with a marketing masters degree, you will have advanced skills in: marketing planning and strategy marketing analytics marketing communication consumer behaviour international marketing management brand management not-for-profit marketing social media and digital marketing.

Qualification: Master Degree (By Coursework)

Course structure: To attain the Master of Marketing, students will be required to complete 192 credit points consisting of: 48 credit points business core units 108 credit points professional core units 12 credit points BMO5501 Business Ethics and Sustainability; and, 12 credit points BMO7006 Applied Business Project (Capstone); and, 12 credit points of elective units. Please check any pre-requisite requirements prior to enrolling.