Master of Marketing

Course Details

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Career options include management-level positions in industry or government.

Qualification: Master Degree (By Coursework)

Course structure: The course totals 72 credit points and consists of a combination of core subjects, specialised streams and elective subjects. The course is one-and-a-half years of full-time or three years of part-time study.

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing, and the Master of Marketing.