Master of Business (Marketing)

Course Details

This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services. In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.

Qualification: Master Degree (By Coursework)

Course structure: The Master of Business is designed in three blocks of study: 1. Foundation studies (48 credit points), 2. Discipline studies (96 credit points), 3. Complementary studies (48 credit points)