
Master of Business Administration (Majoring in Creative Marketing)
James Cook University (JCU)
Course Details
The program places data-driven creativity at its core, and combines marketing knowledge with advanced management and analytical skills. Our MBA program provide advanced knowledge, understanding and analytical skills for managing in the 21st century. This involves using a wide range of knowledge and research to develop interdisciplinary and thematic frameworks that enable managers to successfully analyse, strategically plan, and implement decisions Various disciplines are used to understand the key themes that confront all managers and organisations. Themes include responsible management practices, globalisation, technology and innovation, individual identity and career development, corporate governance, sustainability, risk and value creation, entrepreneurship and decision making, the knowledge economy, leadership and change, and strategy.
Qualification: Master Degree (By Coursework)
CRICOS Code:
Start date: January, May, September
Address
JCU Singapore
149 Sims Dr
Singapore, 387380
Singapore
Attendance options
Full-time - 12 months
Total tuition costs
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