Graduate Diploma in Strategic Communication

Course Details

The Graduate Diploma of Strategic Communication provides advanced study in public communication practices. It is relevant for graduates seeking a career in corporate, government, political, health, organisational or marketing communication, advertising or public relations, and for communication professionals seeking to advance their career. The course includes theoretical and practical perspectives on up-to-date issues such as audience insights through ethical data collection and analysis, digital media communication, and strategic communication informed by research and evaluation.

Qualification: Graduate Diploma

Course structure: This course totals 48 credit points of study consisting of three core foundation subjects (24 credit points) and three core subjects in the Integrated Communication specialisation (24 credit points). Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Career options include roles in public relations for the corporate sector, as well as those related to integrated marketing communication, corporate communication, fundraising, international communication, media liaison and public affairs. This course is part of an articulated program comprising the Graduate Diploma in Integrated Communication, Graduate Diploma in Communication Management, Graduate Diploma in Public Relations and the Master of Arts in Communication Management.