Graduate Diploma in Marketing

Course Details

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, marketing research, the motivations of customers and marketing management. The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and overseas. Career options include management-level positions in industry or government.

Qualification: Graduate Diploma

Course structure: The course comprises 48 credit points, made up of four core subjects (24 credit points) and a choice of one of three specialised streams (24 credit points each) or a generalist choice block (24 credit points). The course can be completed in two years of part-time study.

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing, and the Master of Marketing.