Graduate Diploma in Marketing

Course Details

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management. Leveraging the research expertise of our Marketing faculty, the program provides you with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice. Youll develop the ability to identify and analyse marketing management problems and skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and internationally.

Qualification: Graduate Diploma

Course structure: The course comprises 48 credit points, made up of four core subjects (24 credit points) and a choice of one of three specialised streams (24 credit points each) or a generalist choice block (24 credit points). The course can be completed in two years of part-time study.

This course is part of an articulated program comprising the Graduate Certificate in Marketing, the Graduate Diploma in Marketing, and the Master of Marketing.