Graduate Certificate in Marketing and Digital Strategy
University of Newcastle
Course Details
Marketing is a dynamic, challenging and fast paced business function. Professionals must be prepared to meet these challenges and adapt with the changing nature of the industry. The Graduate Certificate in Marketing and Digital Strategy equips students with essential skills for today’s evolving business sectors, blending marketing principles with advanced digital strategies. The program provides a foundation in marketing theory, covering the principles of strategy, consumer psychology and behaviour, and digital marketing strategy.
Qualification: Graduate Certificate
Course structure: 40 units.