Australian GovernmentStudy Australia
Curtin University

Graduate Certificate in Digital Marketing


Course Details

Graduate Certificates prepare students to develop advanced knowledge and skills for professional or highly skilled work and further learning corresponding to AQF level 8 qualifications. The Graduate Certificate in Digital Marketing is suitable for students seeking to develop the fundamental skills of digital marketing or extend their knowledge in various marketing areas. The course serves as an entry point for students considering higher postgraduate qualifications in the future (such as the Masters of Marketing). In this course you will learn about the fundamental principles of digital marketing, explore the foundations of each digital channel, digital tactics, strategies and processes. From identifying and articulating critical customer groups, to evaluating the fundamentals of effective SEO and SEM strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.

Qualification: Graduate Certificate

Course structure: Credit Points: 100

CRICOS Code: 0100482

Address

Curtin Perth

Kent Street

BENTLEY, Western Australia, 6102

Attendance options

  • Full-time - 6 months

Total tuition costs

AUD $17,335