Bachelor of Marketing

Course Details

In the Bachelor of Marketing, you will build an extensive toolbox of skills to succeed as a professional marketer. Learn everything from social media, advertising, digital marketing and campaign planning to consumer behaviour, market research, branding, marketing strategy and data analysis.

Qualification: Bachelor Degree (Pass)

Course structure: Students must complete 144 points of which 96 points are focused on business study and 48 points are used to provide additional depth and breadth. Three themes: Part A - Foundation business knowledge (18 points), Part B - Specialist discipline knowledge and Part C, Capstone experience (78 points), Part D - Elective study (48 points)

At Monash students can also combine their Bachelor of Marketing as a double degree with Arts, Business or Media Communication providing genuine diversity of study across a range of areas.