Bachelor of Marketing and Public Relations / Bachelor of Behavioural Science

Course Details

Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.

Qualification: Bachelor Degree (Pass)

Course structure: Must complete a minimum of 800 Units of Credit chosen from the courses listed in the program requirements for the single degrees: Bachelor of Marketing and Public Relations and 3505 Bachelor of Marketing and Public Relations / Bachelor of Behavioural Science Page 5 of 5 Effective Date: 1 January 2023 Bachelor of Behavioural Science; comprising: