Australian GovernmentStudy Australia
University of Canberra

Bachelor of Business (Marketing)


Course Details

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. Youll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises. Youll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. Youll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and youll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.

Qualification: Bachelor Degree (Pass)

Course structure: 72 credit points

CRICOS Code: 095931D

Start date: July, 2024

Address

Bruce, Canberra

11 Kirinari Street

BRUCE, Australian Capital Territory, 2617

Attendance options

  • Full-time - 3 years

Total tuition costs

AUD $107,400