Australian GovernmentStudy Australia

Public Relations Professionals

Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

What the job involves

  • Planning and organising publicity campaigns and communication strategies

  • Advising executives on the public relations implications of their policies, programs and practices

  • Preparing and controlling the issue of news and press releases

  • Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns

  • Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity

  • Representing organisations and arranging executive interviews with publicity media

  • Attending business, social and other functions to promote the organisation

  • Commissioning and obtaining photographs and other illustrative material

  • Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity