Marketing Specialists

Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

What the job involves

• Researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information

• Supports business growth and development through the preparation and execution of market objectives, policies and programs

• Commissions and undertakes market research to identify market opportunities for new and existing goods and services

• Advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels