Graphic Designers
Graphic Designers plan, design, develop and prepare information for publication and reproduction using text, symbols, pictures, colours and layout to achieve commercial and communication needs with particular emphasis on tailoring the message for the intended audience.
What the job involves
Determines the objectives and constraints of the design brief by consulting with clients and stakeholders
Undertakes research and analyses functional communication requirements
Formulates design concepts for the subject to be communicated
Prepares sketches, diagrams, illustrations and layouts to communicate design concepts
Negotiates design solutions with clients, management, sales and production staff
Selects, specifies or recommends functional and aesthetic materials and media for publication, delivery or display
Details and documents the selected design for production
Supervises or carries out production in the chosen media
May archive information for future client use