Advertising Specialists

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

What the job involves

• Plans, develops and organises advertising policies and campaigns to support sales objectives

• Advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services

• Co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints